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A leading company in the energy transition?

That’s an awful lot of words, Equinor.

It sure is.

That’s right, this ad is wordy. 493 words to be precise. And so it should be. Because our ambition has never been to take the energy transition lightly, but to be a leading company in it. We believe in taking responsibility—not giving easy answers where there aren’t any. And we believe in turning words and goals into actions. Despite the challenges of 2024, there’re a lot of good things happening. So here are roughly 400 words more about exactly that.

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Navigating the energy transition

Henriette Undrum

An energy system has taken more than a century to build, now has to be transformed in just 20 – 30 years. Henriette is optimistic.

A leading company in the energy transition?

Yeah, right.

Maybe you’ve heard us say it. That we want to be a leading company in the energy transition. However, six years have passed since we changed our name, and 99.6% of the energy we produce still comes from oil and gas. It’s been a long time since we won auctions for new offshore wind acreage. And we still haven’t really started large-scale storage of CO₂, which the world desperately needs.

Doesn’t exactly sound like a leader, you might be thinking?

The direction is set

In 2022, we presented our first energy transition plan. It outlines the projects and measures that, in the short and medium term, support our net-zero ambition for 2050. The plan is ambitious, but Hilde Røed, Director of Climate and Sustainability at Equinor, is convinced that it is achievable. We just need to pick up the pace.

We have a plan. And the determination to see it through.

We’ve set ourselves a clear ambition of achieving net zero by 2050. Our energy transition plan illustrates how we will cut our own emissions and develop more renewable energy and low-carbon solutions to assist the industry around us in reducing their own emissions as well.

Every single step plays an important role on our journey towards this goal; both steps that represent progress, and steps that are setbacks.

Searching for better

We have to change. Society has to change. And the world must change. That’s what it will take to achieve success in the energy transition the world desperately needs. And there’s no time to waste if we also want to be the leading company in this transition, which is our goal. Does that mean we face an uphill climb in the years to come? Certainly, but this is the most important task we face.

Read more about our campaign