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With great ambitions for the North

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Grete Birgitte Haaland on her way up Keipen

Northern Norway is important to Equinor, and vice versa — and the ultimate responsibility for this lies with Grete.

It’s been almost two years since Grete Haaland accepted the position as Area Director for Exploration and Production North. She did so without ever having been to Harstad, where her new job would be based. Now, this charming town in the middle of Northern Norway has become her second home.

“As someone who grew up in Bergen and lived much of my life in Stavanger, I must say that the people of the north exaggerate their bad weather,” Grete laughs.

The midnight sun shines over the steep mountains. A few hours ago, she was in her office in the centre of Harstad. Now, her work clothes and bag have been swapped for hiking clothes and a backpack.

“Getting up into the heights and seeing the view is soothing for your spirit,” says Grete, adding that it also involves a quite bit of work:

“When I go for a hike, I can reflect. I think about the people I’ve met and the conversations I’ve had during the day. What was important, what was perhaps less important, and how I should follow up on everything the next day. I simply feel clearer.”

Grete Birgitte Haaland on her way up Keipen
Grete Birgitte Haaland on her way up Keipen.
Photo: Andreas Kleiberg

And there are many conversations and meetings for Grete in a working day. Although both her title and location might suggest that Grete only works with Equinor’s presence in Northern Norway, she’s actually responsible for all operations in the entire ‘northern region,’ which means everything north of Kristiansund. A vast geographical area where Equinor has several offices, onshore facilities, and a lot of activity, both ongoing and planned.

“There’s a lot of travelling, but I enjoy it. No two days are alike, and I get to meet many different people and be involved in various activities. A large part of my job is about relationships and collaboration, with everyone from politicians, suppliers, and businesses, to colleges and universities, and that’s not something you can do from a desk,” says Grete, elaborating:

“Being on good terms with the regions and local communities where we are present is important. We rely on it to carry out our projects, but it’s also only right that we contribute and create positive ripple effects in the areas where we are active.”

Equinor is investing tens of billions of Norwegian kroner in projects off the coast of Northern Norway to extend the life of existing installations.

Jobs are preserved, and Europe’s energy security is maintained by projects like Irpa and Verdande being developed in the Norwegian Sea to sustain production from the Aasta Hansteen and Norne fields. Simultaneously, exploration for oil and gas on the northern shelf is strengthened, with about half of all exploration wells to be drilled this year located here. This helps sustain value creation in the region and meet Europe’s energy needs.

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To illustrate, Grete points to Johan Castberg. The new 313-meter-long production ship is currently at Stord but will soon start its journey towards the Barents Sea, where it is planned to commence production by the end of 2024.

“When it comes into operation, it will employ around 800 people, both onboard and onshore through the delivery of goods and services. It will create activity along the entire coast,” says Grete.

Using and involving local businesses and suppliers is crucial for creating value beyond our own operations, believes Grete. In the coming years, she wants even more of Equinor’s major contracts to be awarded to Norwegian and local suppliers.

“One significant strategic collaboration we have entered into in recent years is with Norwegian Aibel. They have a presence in much of the country and provide maintenance and modifications to our installations. Such strategic partnerships will be important for us moving forward, including in Northern Norway,” she says.

Snøhvit Future on Melkøya, one of Northern Norway’s largest industrial projects, is another example Grete highlights. It creates significant ripple effects, and several local suppliers are connected to the project where over NOK 13 billion is currently being invested. It is expected that around 70% of the value creation during the development phase will go to Norwegian companies. However, the planned electrification of Hammerfest LNG is also an example of how coexistence is not always easy. Opinions on the project are both divided and strong.

“With large projects and investments naturally come discussions, and we appreciate the local community’s engagement. At the same time, Snøhvit Future will secure continued operations at Melkøya, where around 500 people work today, and contribute to cutting 850,000 tonnes of CO2 emissions annually.”

Equinor is a large company here in Harstad and in the rest of Northern Norway. This means that many people have opinions about us, and they are, of course, entitled to them. There are those who are pleased with our presence and those who think we’re not doing enough for the region.

Grete Birgitte Haaland
Portrett av Grete Birgitte Haaland

One of the things Grete is most concerned about is getting more people to stay in the region.

“In the coming years, we will see many new exciting jobs and a lot of local value creation in the north, I’m not worried about that. What we need to work on, however, is creating a desire to stay and a willingness to settle here. That people take on jobs here and contribute to developing the region.”

Ripple effects

Every year, Arctic Race Norway is held – the four-day cycling race in Northern Norway with spectators from all over the world. We are proud to be the main partner and look forward to following the cyclists and festivities along the route, which this year starts and finishes in Bodø. Along the way, we find several of our local partners, who, like the race, create positive ripple effects in the north.

Like many others, she has a strong desire for the entire Northern Norway to grow. But as it stands today, a lot of competence is moving out. Many young people move south to larger towns to find jobs after their studies. Therefore, Grete is pleased to welcome 21 summer students to the Harstad office this year – a record number.

“This bodes well for recruitment in our industry in the coming years. We have great ambitions ahead, especially related to the energy transition. There are many important tasks to be solved, especially here in the north. To achieve this, we are entirely dependent on having enough people and the right competence. Therefore, it’s important that we make the region as attractive as possible,” says Grete.

And it’s not because she wants everyone to stay and work in energy.

“No, not at all. Northern Norway has room for many industries, and it should continue to accommodate them. I think we need to collaborate. It should be possible to spend your entire working life here and be involved in different industries. For example, start in aquaculture and then move to the energy sector, or vice versa. I think that’s positive for us and the region. Northern Norway should continue to be rich, vibrant, and diverse, just as it is today,” she says.

Milestone for Northern Norway when Johan Castberg field comes into production

  • By the end of the year, Johan Castberg is expected to come into operation in the Barents Sea, 240 km northwest of Hammerfest.
  • It will produce for 30 years and create significant ripple effects in the north.
  • Johan Castberg is the third field in the Barents Sea. Previously, the Goliat and Snøhvit fields have been put into production.
  • The operation of Johan Castberg will be managed with a supply and helicopter base in Hammerfest and an operational organisation in Harstad.
  • During its development phase, Johan Castberg has created significant ripple effects. The Norwegian supplier industry accounts for 71.5% of the total deliveries to the development.
  • In the development period, Johan Castberg has contributed over 33,000 man-years in Norway.

Equinor in Northern Norway

  • Equinor has been present in Northern Norway for nearly 50 years.
  • The Harstad office was opened in 1976 and was the first ‘field office’ after the establishment of the headquarters in Stavanger four years earlier.
  • Today, around 300 people work at Equinor’s offices in Harstad, making it one of the towns’s largest employers.
  • In addition to the office in Harstad, Equinor has an onshore facility / offices in Hammerfest and supply and helicopter bases in Sandnessjøen and Brønnøysund.
  • Equinor has several fields, platforms, and onshore facilities in the northern region, including Snøhvit, Johan Castberg, Hammerfest LNG, Aasta Hansteen, Norne, Heidrun, Kristin, Åsgard, and Njord.

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