30 years as a team with Heroes of Tomorrow

There are many things worth cheering for.

The courage to appear on stage for the first time. The willingness to learn. Teammates who support each other. Creative joy and ingenious ideas.

For more than 30 years, Equinor has supported young talents in Norway who want to make a difference when they grow up – whether it be future engineers who are eager to help solve the world's challenges or those who excite us on the ski slopes, football pitch or onstage. In 2006, Equinor’s initiative was given the name “Heroes of Tomorrow”.

The reason is very simple – our most important resource is people. Both for Equinor and for the rest of society.

“The idea behind Heroes of Tomorrow was to highlight our role as community builders. A knowledge-based company that actively contributes to skills development in society by supporting children and young people in three crucial areas: science, culture and sport. We aimed to sponsor talent. We aimed to support to the Heroes of Tomorrow,“ says Oddvar Høie, former head of marketing and sponsorship at Equinor, who helped develop the concept.

Many types of heroes

Times change, but investing in the next generation and talent development will never go out of fashion. We are now in the middle of the energy transition on the Norwegian continental shelf. The force that once turned little Norway into a powerful energy nation is the same that will contribute to the world’s energy transition. We will need wise minds who dare to think big going forward to succeed.

Admittedly, this does not mean Equinor will develop talents independently. Heroes of Tomorrow is an initiative aiming for close long-term collaborations between Equinor, organizations and partners across the country – from sports associations and orchestras to regional knowledge centres and good mentors – to inspire and support the talents to keep going and continue their development.

So far, Equinor has supported and developed many talents who have gifted Norway with enormous cultural and sports achievements – from musicians Leif Ove Andsnes and Jarle Bernhoft to footballer Martin Ødegaard and cross-country skier Astrid Uhrenholdt Jacobsen.

Heroes of Tomorrow within the field of science

However, it is essential to remember that the Heroes of Tomorrow can also be found outside the biggest arenas. Talents are found in classrooms all over Norway. They may not be as visible, yet some of the biggest dreams are created on the small stages. In this way, schools are the vital places where the magic happens.